Go Big or Go Home, Microsoft Blue Monster
July 23, 2007

First off, let me say that I am a fan of the Hugh MacLeod’s of Gaping Void Microsoft Blue Monster. But I also think that it is a little over the top. It is like Nike’s ‘Just Do It’ slogan.
I understand that marketing involved, but I think this sends the wrong message. What if you aren’t Agassi, Beckham, Bill Gates, Steve Jobs or the president, does that mean you should do nothing? Go Big or Go Home?
Personally I try to put these slogans in perspective. I understand that these slogans help motivate people, but I would like to turn these slogans into something people can use everyday. Something that we can all wrap our heads around. I am reminded of the saying ‘Think Globally, Act Locally.” I kind of like the following slogans:
Nike - Just do Something
You don’t have to be a professional athlete, just get out there...