Growing Business the Old-Fashioned Way

Many companies spend a lot of time and money on attracting new customers to their product or service. Much of the marketing budget is spent on mass approaches such as advertising and direct mail. While those media may have their place in attracting prospects, they don’t help companies with their most valuable asset: their existing customer base. Taking care of existing customers is a fantastic, cost-effective way to grow your business. Drew McLellan shares some advantages we have when we concentrate on the “old” customers. I especially like the first advantage he lists: “They know who you are and trust/like you enough that they’ve done business with you” How well is your organization doing in its communications with your customers? What would cause them to trust you and want to come back for more? Take a brief break here and think...