Optimal Placement Of Ads On Your Web Pages

While many of the conclusions in the recent research released by the Poynter Institute where they analyzed how people view Web pages based on tracking eye movement are so painfully obvious that it’s embarrassing to read the article, the overall set of tips are well worth considering nonetheless. Before we get to the tips, though, take a step back and think about the English language. It’s a left-to-right, top-to-bottom language, so after a lifetime of learning how to read and process information, it should be no surprise to you that Web pages are assimilated top left to bottom right, and that people only view the page until they ascertain the gist of the content and/or the information they were hoping to glean from the page. Therefore, it should be obvious that the top left corner of a page is viewed the most, while the bottom right corner is, you guessed it, viewed the least. Further, when it comes to advertising, larger is better than smaller (as long as you hopefully...