Three Mistakes To Avoid When Building Your Corporate BlogAugust 27, 2007
Business blogging is undisputed as a terrific way to build your corporate brand, your employer brand and personal brand on-line, increase your website traffic and get found in the search engines when people are searching for the products and services that you offer.
However what are some of key mistakes you need to avoid if you want to build a credible business blog? I’m not talking about the mistakes usually referred to such as not posting regularly to your business blog or not engaging in the blogosphere by commenting and linking to other peoples business blogs.
Here are three mistakes I see business bloggers make:
1. Not branding your business blog – by branding I recommend you look at the following three areas
(a) Ensuring that the name of your business blog connects to your business and the services you offer
(b) Making sure that the design of your business blog follows through from your corporate identity. There are many low cost and no cost blogging tools...