Working With The Web - Social Networking

We've looked previously at accessibility, usability and writing for the web. These are all important considerations that go towards building a better website. But what are the ways that you can, as a business, successfully interact with the web as whole? How can you use other websites to boost your business? One way is to engage with what are called "social networking" sites. These are websites where much of the content is generated by the users themselves. They act as online meeting places where people go to share their news, views, ideas, photos, ask and give advice and form networks of like-minded friends. By having a presence on these sites and engaging with fellow community members, it is possible to raise your company's profile and attract new business. This can be done by making your contributions useful, interesting and informative. If you can create a trustworthy and helpful presence, you can bolster your image immensely. However, it is important that businesses engage...